Feed the Deed: Kindness Really Does Count
Over the past couple weeks, two new viral phenomena, one born from the other, have taken over Facebook: NekNominations and Feed the Deed. They haven’t become full blown in the United States just yet (although they’ve started to gain traction in Michigan), but they’re sure to arrive soon—Facebook fads are almost always unavoidable.
Where these phenomena have really taken over is Canada. For anyone with a few friends in the Great White North, you’ve surely seen countless videos that they’ve either made or liked regarding Feed the Deed or NekNomination. For anyone who doesn’t, let me explain.
A few weeks ago, a new drinking game called NekNomination started in, people believe, Australia. The original goal of the game was to take a video of yourself drinking a pint of liquor, post that video on Facebook or some social media, and then “nominate” others to do the same. Once a person was nominated, they would have 24 hours to take their video, post it, and nominate a few more people. With this branching off of nominations, the game and the videos quickly spread across the world.
The game has changed since its inception, but it has nonetheless grown in popularity. Most people don’t drink a full pint—a ridiculous 10 shots—in one sitting; instead, they drink a more reasonable amount in some type of creative, original, and (they hope) funny way.
With this widespread drinking game becoming so popular, there was, naturally, some backlash. In particular, the deaths of two kids attempting to play the game sparked outrage against Facebook for allowing such dangerous and, according to some, stupid videos to continue to be posted and posted and posted. Yet Facebook ignored that outrage, affirming that it would go against their policies to inhibit the freedom of their users. The game, then, continued—and still continues—to be played.
At the same time as NekNominations were sweeping the Internet, a group of university students in Canada, in tandem with an organization called Kindness Counts, began a new viral trend. They saw how powerful and far-reaching NekNominations had become and decided to start a new game—one that might be less fun, but that is far more productive. This new game is called “Feed theDeed.” Its structure is the same as the drinking games, but its premise is more in line with the movie “Pay it Forward.” Instead of taking a video pouring liquor down your throat, people take videos of themselves doing a good deed—a random act of kindness. They then, as with Nek Nominations, post the video to Facebook and nominate a few others to do the same in the next 24 hours.
Now, I’m not in the same boat as those who think NekNominations should be banned from Facebook, and I don’t even necessarily think they’re a bad thing—especially in the form they’ve taken on: they are entertaining, funny, and for the most part harmless. It is, though, much more refreshing—and hopeful—to see Feed the Deed going viral than a funny, yet meaningless drinking game doing so.
Think of how many times you’ve seen something on Facebook, or any social media, that would be considered viral. Planking. The Harlem Shake. A tweet that, if retweeted enough, will make Beyoncé go to prom with some high school senior somewhere. These are all certainly entertaining, but none of them, and few, if any, of the viral sensations we see in today’s social media landscape, serve any purpose more than entertainment or personal interests.
So it’s refreshing and hopeful to see people taking advantage of social media and the viral sensations it can spawn in a positive and realistic way. Sure, drinking champagne while skinny-dipping is probably fun, but going out into the world and doing something nice simply for the sake of doing something nice actually makes a difference. It might not change the world, but it will at least brighten a few days and create a few smiles. And that kindness really does count.
Who knows, you could be nominated next.
Apply to Write for Uloop NewsJoin the Uloop News Team
Discuss This Article
More Uloop Campus Life Articles
Recent University of Michigan News Articles
UNIVERSITY OF MICHIGAN Housing Listings
WRITE FOR ULOOPApply to Write for Uloop News
GET TOP STORIES DELIVERED WEEKLY
TOP 5 NEWS ARTICLES
BROWSE OTHER COLLEGES
- By CollegeCentral Michigan UniversityEastern Michigan UniversityGrand Valley State UniversityUniversity of MichiganMichigan State UniversityWayne State UniversityWestern Michigan UniversityOakland UniversityDavenport UniversityFerris State UniversityAquinas CollegeDelta CollegeLansing Community CollegeMontcalm Community CollegeNorthwestern Michigan CollegeNorthern Michigan UniversityAdrian CollegeAlbion CollegeAlma CollegeAndrews UniversityBaker CollegeCalvin CollegeCollege for Creative StudiesCornerstone UniversityHope CollegeKalamazoo CollegeKettering UniversityLake Superior State UniversityLawrence Technological UniversityMadonna UniversityMarygrove CollegeMichigan Technological UniversityNorthwood UniversityOlivet CollegeRochester CollegeSaginaw Valley State UniversitySiena Heights UniversitySpring Arbor UniversityThomas M. Cooley Law SchoolUniversity of Detroit MercyUniversity of Michigan-DearbornUniversity of Michigan-FlintWalsh College of Accountancy and BusinessGrand Rapids Community CollegeWashtenaw Community CollegeKalamazoo Valley Community CollegeFinlandia UniversityAlpena Community College Bay De Noc Community CollegeBay Mills Community College Glen Oaks Community College Gogebic Community College Henry Ford CollegeJackson CollegeKellogg Community College Kirtland Community College Lake Michigan College Macomb Community College Mid Michigan Community College Mott Community College Muskegon Community College North Central Michigan College Oakland Community College Oakland Community College- Auburn HillsOakland Community College- Highland LakesOakland Community College- Royal OakSchoolcraft College Southwestern Michigan College St Clair County Community CollegeWayne County Community College DistrictWest Shore Community College Abcott InstituteAnn Arbor Institute of Massage TherapyBaker College Center for Graduate StudiesBaker College of Allen ParkBaker College of CadillacBaker College of Clinton TownshipBaker College of JacksonBaker College of OwossoBaker College of Port HuronBayshire Academy of Beauty Craft IncBlue Water College of Cosmetology IncBrighton Institute of CosmetologyCadillac Institute of CosmetologyCalvin Theological SeminaryCareer Quest Learning Centers-LansingCarnegie InstituteCleary UniversityCranbrook Academy of ArtDavenport University - Treasury Site DimondaleDavenport University-Battle Creek LocationDavenport University-Flint LocationDavenport University-Grand Rapids DowntownDavenport University-Holland LocationDavenport University-Kalamazoo LocationDavenport University-Lansing LocationDavenport University-Livonia LocationDavenport University-Midland LocationDavenport University-Saginaw LocationDavenport University-Traverse City LocationDavenport University-Warren LocationDavid Pressley School of CosmetologyDeVry University-MichiganDorsey Business Schools-DearbornDorsey Business Schools-LansingDorsey Business Schools-Madison HeightsDorsey Business Schools-RosevilleDorsey Business Schools-SaginawDorsey Business Schools-SouthgateDorsey Business Schools-Waterford PontiacDorsey Business Schools-WayneDouglas J Aveda InstituteEcumenical Theological SeminaryEmpire Beauty School-MichiganEverest Institute-DearbornEverest Institute-DetroitEverest Institute-Grand RapidsEverest Institute-KalamazooEverest Institute-SouthfieldExcel Academies of CosmetologyExcel Academies of Cosmetology-TroyFlint Institute of Barbering IncFocus-Hope Information Technologies CenterFrench Academy of CosmetologyGallery College of BeautyGreat Lakes Christian CollegeHillsdale Beauty CollegeHoughton Lake Institute of CosmetologyIn Session Arts of Cosmetology Beauty SchoolInternational Cosmetology AcademyITT Technical Institute-CantonITT Technical Institute-Swartz CreekITT Technical Institute-TroyKeweenaw Bay Ojibwa Community CollegeKuyper CollegeM J Murphy Beauty College of Mount PleasantManthano Christian CollegeMarketti Academy of CosmetologyMichigan Barber School IncMichigan Career and Technical InstituteMichigan State University-College of LawMoody Theological Seminary and Graduate School--MichiganP&A Scholars Beauty SchoolPaul Mitchell the School-EscanabaPaul Mitchell the School-MichiganProtege AcademyRegency Beauty Institute-LansingRoss Medical Education Center-Ann ArborRoss Medical Education Center-BrightonRoss Medical Education Center-CantonRoss Medical Education Center-DavisonRoss Medical Education Center-LansingRoss Medical Education Center-New BaltimoreRoss Medical Education Center-PortageRoss Medical Education Center-TaylorSacred Heart Major SeminarySalon AcademySchool of Missionary Aviation TechnologySharps Academy of Hair StylingSouth University-NoviTaylortown School of Beauty IncThe Art Institute of MichiganThe Salon Spa AcademyTwin City Beauty CollegeWest Michigan College of Barbering and BeautyWestern Theological SeminaryYeshiva Gedolah of Greater Detroit
- By State
- By City